The history of commercial casting is as old as that of commerce itself. People have always used someone else, a public representative or testimonializing spokesperson to recount the virtues of their product to the general population. Commercial casting started the day some one first had the idea to advertise a product, whether it was cockles and muscles, fresh bread, or a rock that broke open seed pods really well.
Today commercial casting has made it's mark. Even though on a whole humanity has not really advanced much beyond the point it was when we were still using rocks to break open seed pods, commercials and commercial casting have advanced a great deal due to developments in commerce, communications, and technology unique to the 20th century.
Commercial casting is now part of a huge industry, one that sometimes seems to control us more than we control it. One might think that if all products are supported by consumers, then direct action by consumers would keep a constant amount of pressure on the marketplace to comply with the will of the public. Commercial casting in the future could as a result be for more beneficial purposes than propagating materialistic values and harmful products.
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